Viewpoint: The imperative of developing tomorrow’s talent today

The following article by Malesia Dunn, executive director of the PPG Foundation and corporate social responsibility, appeared in the Pittsburgh Business Times on Aug. 22, 2025.

As the back-to-school season unfolds, it presents an opportunity to reflect on the critical importance of developing talent that will support the next generation workforce. In an era defined by rapid technological advancement and evolving global challenges, companies like PPG must prioritize cultivating a skilled talent pool, particularly in areas such as artificial intelligence (AI), cybersecurity, and science, technology, engineering and math (STEM).

The future of work is increasingly digital and interconnected. AI is transforming how businesses operate, enabling smarter decision-making, automation and innovation. Cybersecurity, meanwhile, has become a cornerstone of organizational resilience, protecting sensitive data and infrastructure from increasingly sophisticated threats. At the same time, STEM education serves as the foundation for all these fields, equipping students with necessary critical thinking, problem-solving and technical skills to succeed in a fast-paced, global work environment.

For PPG, a global leader in paints, coatings and specialty products, and many other organizations rooted in the Pittsburgh area, the need for talent in these areas is particularly acute. The company’s commitment to innovation and sustainability demands professionals who are not only technically proficient but also adaptable and forward-thinking. AI specialists can drive advancements in product development and operational efficiency for PPG and our customers. Cybersecurity experts safeguard intellectual property and customer data, ensuring trust and compliance. Skilled tradespeople maintain and enhance the manufacturing processes that bring PPG’s innovations to life. Meanwhile, a strong STEM foundation across the workforce fuels continuous learning and agility.

Whether through STEM-focused curriculum, a passionate instructor, or exposure to challenges faced by real companies, developing this talent begins in the classroom. As students return to school, it is imperative that educators, industry leaders and policymakers collaborate to enhance STEM curricula, integrate hands-on learning experiences, and promote awareness of the vast career opportunities in AI, cybersecurity and trades. Internship programs, mentorship and partnerships between companies like PPG and educational institutions can bridge the gap between academic knowledge and real-world application. For example, PPG collaborates with Boys & Girls Clubs of Western Pennsylvania (BGCWPA) on their Artificial Intelligence Pathways Institute (AIPI) program – a summer learning experience that provides underrepresented high school students with foundational knowledge and applied skills in AI, robotics and ethical computing. With Pittsburgh’s growing reputation as a hub for robotics and tech innovation, workforce development programs like AIPI help ensure local talent is prepared for the evolving job landscape. PPG’s partnership with BGCWPA reflects a broader regional push to align youth education with real industry demand.

By encouraging students to pursue interests in STEM, we will ultimately strengthen the talent pipeline and contribute to a stronger, more adept workforce that is prepared to meet the needs of global customers.

As we embrace the back-to-school season, let us recognize the vital role of early talent development in shaping the workforce. For PPG and the industries it serves, investing in education and skills training in AI, cybersecurity, trades, and STEM is not just a strategic priority – it is a responsibility. By nurturing the next generation of talent today, we lay the foundation for a resilient and innovative tomorrow.

Malesia Dunn is the executive director of the PPG Foundation and corporate social responsibility.